Image Editing for Online Kids Wear Retailer

Specialized image editing techniques enhance the quality and visual appeal of kid’s apparel images

Project Overview

Business Needs

The client, a kid’s wear retailer, was looking to enhance conversions and business revenues by increasing the engagement and user experience of his ecommerce kid’s fashion store. To this end he required high quality image editing of kid’s apparel. The client also required to use the images on various platforms to support multiplatform customization.

The Challenges

  • Huge volume of images needed editing in quick turnaround time.
  • Using the right blend of image editing techniques to keep the natural look of image intact while enhancing its quality which required maintaining optimal.
  • Use advanced technology to support multi-platform image usage.

Solutions and Results

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A team of more than 10 skilled graphic designers was set up to enhance and boost the quality of images. The editing process ensured:

  • Image extraction from background – cleanly clipping out images from the background removing unwanted elements like price tag, dust particles etc.
  • Adjustment of color combination, resolution and size.
  • Saturation boosts in all the colors that were less intense especially for blues and greens.
  • Skin tones didn’t get over-saturated.
  • Center aligning of all images.

Software and technology: Adobe Photoshop for editing; Adobe Lightroom for color corrections; advanced photo editing software to make images multi-platform and multi-format compatible.

Deliverables: Initial delivery of more than 46,000 images within 12 hours; ongoing high monthly volumes of images edited.

Business Impact

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