Image Editing for a Giant Fashion Retailer

High-quality image processing to reinforce fashion store’s brand image

Project Overview

Business Needs

The client, a giant fashion retailer based in US with 532 stores in 47 states required product images such as apparels, footwear and accessories designed for women to be edited and beautified. His store was to be launched and he required high paced work so that he could use the edited images for printing catalogues before the store launch and also use the images for his e-stores.

The beautified images would help him attract customer attention and increase conversions. Hence the client approached Hitech BPO for assistance on this project.

The Challenges

  • 324,000 images had to be edited within an unrealistic deadline.
  • The images needed intensive editing and retouching like removing blemishes from model’s skin, removing wrinkles from clothes, background enhancements etc.
  • Quality of the final images had to be high as they had to be printed.

Solutions and Results

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Our team of expert photo editors coordinated with the client’s team and finalized a fixed date for the completion of the project so that they could have the catalogue printed before the launch. Hitech experts then executed the project with perfection by doing the following things

  • Bifurcated the 324,000 images into high, medium and low based on the editing requirement.
  • A uniform process of basic editing like exposure, contrast etc. was formed for all images.
  • Robust processes ensured smoother and faster editing which lead to timely project completion
  • Adobe Photoshop & Adobe Illustrator were the tools used for editing.
  • Professional editing and retouching techniques ensured original image quality remained unaffected.
  • Robust editing workflow reduced the turnaround time from 5 days to 12 hours, resulting in timely project completion and customer satisfaction.
  • Delivered more than 324,000 edited images within the stipulated timeline.

Business Impact

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