Accurate Catalog Management for Powersports Superstore

Accurate catalog management improves brand recall value and customer experience

Project Overview

Business Needs

The powersports accessories online market leader wanted to create a database of OEM’s product images and spare parts specifications. Information was to be collected from multiple websites at regular intervals and images were to be retouched before uploading them in relevant product segment.

The Challenges

  • Extracting diverse data and product photos from manufacturers’ websites in different page layouts.
  • Inspect, identify and collect spare parts information displayed in different formats on different websites.
  • Sourcing a team of expert auto ancillary photo editors to remove watermarks and redesign spare part diagrams in a layout that suits client’s website.

Solutions and Results

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  • Automated workflow was developed and deployed for seamless web extraction, validation and data enrichment activities.
  • Macros and bots scraped information from relevant fields from spare part manufacturer’s websites into specific data fields in Excel.
  • Data was validated to ensure only relevant data is scraped and keyed into the excel database.
  • Adobe Photoshop and Adobe Illustrator were used edit product photos ready to be published with relevant product information.
  • Product photos were to adhere to specific nomenclature to ensure accurate tagging of photos to product information.
  • Watermarks were removed and product images were redrawn to make them look entirely different.
  • Multi-layered QC process ensured that product data, before being uploaded on client’s portal, was 100% accurate and according to client requirement.

Business Impact

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Business Data Challenges

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