Archives: October 2017

Data Cleansing Solutions that Grow Your Business

October 16th, 2017   |   Market Research & Analytics   |  

Data Cleansing Solutions that Grow Your Business

Companies end up spending a lot of time and dollars in collecting data and creating a prospect database. They think doing this is enough in order to stay relevant in the race of data and its digitization. However; enterprises fail miserably to cleanse their data and keep it up to date. Data being […]

Why Statisticians and Market Research Firms Determine Sample Size Before Data Collection?

October 9th, 2017   |   Data Collection   |  

Why Statisticians and Market Research Firms Determine Sample Size Before Data Collection?

Choosing the number of observations or replicates to include in a statistical sample is sample size determination as we all know. It happens to be one of the most important features of any empirical study, where the aim is to make inferences about a population from a sample. With only 5% chance of your sample […]

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