Product Image Editing for Ecommerce Portal

Expert photo editing and retouching enhances online presence and conversions

Project Overview

Business Needs

Client required enhancement/correction for the images on its ecommerce portal to boost product performance, increase conversions, improve sales and create a strong brand value.

The Challenges

The ongoing visual product update across portal to ensure high customer engagement and recall value required:

  • Significant infrastructure and software investment for voluminous image editing/retouching tasks
  • Resources with software expertise and technical skills
  • Administrative attention for monitoring a project of such scale

Solutions and Results

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A dedicated team of skilled image editors, organized in a 24*7 shifts-arrangement, was set to meet tight deadlines. Specific image editing tasks were assigned to editors based on their core skill/specialization to get the best results. Stringent multi-layered quality checks ensured quality deliverables as defined by client.

The detailed process included:

  • Images needing enhancement/correction were uploaded on the server with appropriate nomenclature to avoid any mix-up
  • Images were given smooth edge using clipping path and image masking solutions
  • Corrections like removing foot shadows, dirt particles, background were done to give the apparels a wrinkle-free look
  • Background was cleaned by removing visible dirt particles, objects etc. and replaced with solid white backdrop.
  • The enhanced images were shared with the client over FTP server

Business Impact

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