Project Overview
The Company:
US-based data aggregator
Industry:
Database Management
Business Needs
The B2B data aggregator was looking for a database validation, update and enrichment solution to maintain its 50 Million-record. It was searching for an experienced partner that can streamline voluminous omni-channel data sourcing from diverse data sources.
The Challenges
- Frequent changes in firmographics and technographic compelled constant updates and validations.
- Data captured from private smaller and medium size firms needed to be audited.
- Stringent access norms had to be followed to exploit multiple data sources.
- Huge volumes of omni-channel data were to be validated and managed in real-time.
Solutions and Results
Want to ensure continuous B2B database hygiene?
Speak to us today- We applied a multi-step approach comprising manual research, machine learning and custom rules to drive continuous database update. This worked as:
- Existing database was populated with new multi-sourced business profiles.
- Validate the data further and enrich it with new information.
- Regularly cleanse and de-dupe the database.
- Scheduled bots and crawlers to harvest raw data from structured as well as unstructured data sources – across time zones and geographies.
- Rules-based validation process successfully authenticated firmographics, technographic, geographic details etc. from various sources.
- Uninterrupted database enrichment was ensured using robotic process automation (RPA) after verification and validation.
- Multi-layered validity checks confirmed that only 100% accurate, relevant and recent data was harvested.
- Data quality audits were conducted to search missing records, which were fixed with append operations, to keep the dataset complete and authentic.
Business Impact
150k profiles successfully added monthly
Built 100% accurate and updated database
Profiles enriched in real-time with new data points
