The B2B Data Management Company aimed to fortify its 50 million-record database by eliminating data decay and enhancing comprehensiveness. While scaling up new profiles was crucial, continuous validation and updates were equally vital. They sought an experienced partner in data management to facilitate omni-channel sourcing, validation, and data enrichment for their database operations.
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Maintaining database hygiene for business information platform, a dual approach was devised:
Quality check and audit:
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