Company in California providing video communication applications worldwide
With 700,000 businesses using few of its vast solutions client was looking to generate more business. For that client required to strengthen its CRM database by creating effective customer profiles with appropriate segmentation to market them suitable products.
The client approached Hitech BPO to classify, cleanse and enrich inaccurate and incomplete customer data which could be effectively used by the client to upsell and cross sell the products.
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Implemented a robust process wherein our team constantly cleansed, enriched and updated the database with researched information on various aspects of organizational and individual profiles from across geographies. The automated workflow ensured validation and verification of customer data against the latest information available online.
Data was collected for 14 fields including LinkedIn url, legal name of the company, company size, company website, number of employees, industry, overview of the company, headquarter address/country etc. The team captured the information from multiple sources including company websites, social media sites, business directories etc.