California based software company providing video communication services
The company aimed to leverage its existing customer base of 700,000 businesses for upselling and cross selling their solutions. To effectively market, sell, and offer suitable products to their customers, the client wanted to conduct customer data collection, and data collection from social media for CRM database enrichment through categorization, refinement, and enhancement of inaccurate or incomplete customer profiles.
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The ongoing project of data collection for video communication company was backed with data cleansing and enrichment workflow. It leveraged clustering algorithms and APIs for web research and collecting customer information from company websites, social media sites, business directories, etc.
The robust process ensures validation and verification of customer data against existing company and individual profiles. This is followed by sourcing missing demographics, financial, and geographical information from reliable online platforms selected basis predefined quality and customer profiling criteria.
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