Company in California providing video communication applications worldwide
Client required accurate update of existing customers and addition of new customers in its CRM database through intelligent data capture activities. A strong customer database would strengthen its marketing efforts to increase business revenues.
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Implemented a robust process wherein our team constantly updated the database with researched information on various aspects of organizational and individual profiles from across geographies. Data was collected for 14 fields including LinkedIn url, legal name of the company, company size, company website, number of employees, industry, overview of the company, headquarter address/country etc. The team captured the information from multiple sources including company websites, social media sites, business directories etc.