Accurate collection of customer records helped strategically market periodicals and increase circulation
Real estate data research & information service provider dealing with printed and online subscription-based publications based in New England
In order to increase its circulation of its monthly, weekly and daily publications the client was looking to:
To further these objectives the client partnered with Hitech to extract relevant data from more than 10 million real estate documents such as Deeds, Mortgages, Assignments, Releases, Credit Documents, Public notices and online resources. The data captured related to multiple fields such as contact details, document type, geography and other demographics. The consolidated data needed to be categorised and presented in a structured manner.
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