Category: Market Research & Analytics

Importance of Business Intelligence and Analytics in Retail Industry [Infographic]

July 16th, 2018   |   Market Research & Analytics   |  

Importance of Business Intelligence and Analytics in Retail Industry [Infographic]

Increased penetration of analytics in retail industry has made retail analytics companies come up like mushrooms. If we look at the benefits of business intelligence in the Retail industry, nothing is wrong in this increased adoption. Retail market is fickle, and market trends change rapidly. Having the right product on the store shelves, at the […]

3 Industries Used Data Analytics for Unconventional Benefits

January 16th, 2018   |   Market Research & Analytics   |  

3 Industries Used Data Analytics for Unconventional Benefits

Data analytics is big time changing the way organizations think, execute and perform. It has become a part of everyone’s daily lives – but most of us are yet to realize it. The term data analytics or data science makes you imagine of computer-laden corporate offices, where […]

Data Cleansing Solutions that Grow Your Business

October 16th, 2017   |   Market Research & Analytics   |  

Data Cleansing Solutions that Grow Your Business

Companies end up spending a lot of time and dollars in collecting data and creating a prospect database. They think doing this is enough in order to stay relevant in the race of data and its digitization. However; enterprises fail miserably to cleanse their data and keep it up to date. Data being […]

Data Visualization; Everything About Presentation of Data in a Pictorial or Graphical Format

September 22nd, 2017   |   Market Research & Analytics   |  

Data Visualization; Everything About Presentation of Data in a Pictorial or Graphical Format

Huge amount of data and access to information, are driving artificial intelligence and digitization change that has taken industries across in a stride. But all the data and all the information derived from it can become a big time liability – if their purpose and outcome is not understood and aligned to organizational goals. It […]

Infographic: Do you Trust Your Data?

September 19th, 2017   |   Market Research & Analytics   |  

Infographic: Do you Trust Your Data?

Utilizing data and analytics can result in new insights to drive smarter decision making. But the true value in those insights relies upon on the quality of the data. Increasing data volume, variety and velocity makes it more complicated to establish veracity. Are you 100% confident that your decisions are being made on trusted result?

Client Profiling is not A Persona, But A Customer’s Journey

September 15th, 2017   |   Market Research & Analytics   |  

Client Profiling is not A Persona, But A Customer’s Journey

Client persona though based purely on extensive research and solid data in form of facts and figures; upon studying the demographics, one tends to define clusters based on similar characteristics. Important aspects of each cluster are then infiltrated, but only to reach out to a fictional character

Spreadsheet Reporting is Powerful; But Does It Meet Needs of a Customer Centric Business?

July 21st, 2017   |   Market Research & Analytics   |  

Spreadsheet Reporting is Powerful; But Does It Meet Needs of a Customer Centric Business?

Numerous projects that our data processing experts worked on in last few years had one thing in common. Each of those projects were about dealing with complicated spreadsheet driven data manipulation and reporting process, where the company as in our client, had outgrown the process already.

Acknowledge Unsung Heroes of Marketing and Lead Generation

May 29th, 2017   |   Market Research & Analytics   |  

Acknowledge Unsung Heroes of Marketing and Lead Generation

Time and again it is proved that the data an enterprise or business uses for effective lead generation is and will always be the single most important factor. It determines the outcome of not only a marketing campaign, but also the overall sustainability and success of any organization is the quality of data.

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