Project Overview
The Company:
E-commerce furniture retailer based in US
Industry:
E-commerce
Services:
Data Collection
Business Needs
The furniture retailer required real-time insights into pricing strategy of its competitors to position itself competitively. The price data was to be captured on an ongoing basis from competitor websites and e-commerce portals.
The Challenges
- Handling large volumes of price data capture on an ongoing basis
- Updating current pricing and dealing with fluctuating and dynamic prices
- Developing different data capture strategies for different websites as structure of each website differed
- Accurately mapping price to products given varying product descriptions across websites.
- Creating custom tools to expedite process as well as to access data from complex sites.
Solutions and Results
Want real-time price scraping for dynamic competitive pricing?
Speak to us Today- A data capture team, working in shifts and skilled in web research techniques was set for price scraping from urls defined by client.
- The 24/7 price scraping addressed dynamic competitive pricing and enabled real-time pricing updates
- Customized crawler was developed which could crawl multiple websites at the same time saving time and resources
- The extracted data was standardised and cleansed to ensure that prices extracted matched with the right product
- Product not appearing in the crawl list for 12 weeks was removed from the crawl list
- Update on new product launch by competitors was communicated to client immediately
Business Impact
Optimal pricing strategy gave competitive advantage
20% traffic increase on website enhancing sales
Improved profit margin
