Archives: April 2019

Market Intelligence: Everything You Need To Know

April 29th, 2019   |   Market Research & Analytics   |  

Market Intelligence: Everything You Need To Know

Market intelligence is also known as market and opportunity assessments, and is used to identify opportunities and risks so that businesses can understand the market prior to building or expanding their business; and also for operating it seamlessly. Formulating a sound business strategy is central to the success of any organization. It is usually done […]

Social Media Data Analytics; A Navigational System For Your Company

April 16th, 2019   |   Social Sentiment   |  

Social Media Data Analytics; A Navigational System For Your Company

Social media data analytics forms a strong foundation for effective marketing campaigns. It eliminates instinct based marketing. Businesses can now visualize how consumers feel, what do they talk and how do they interact with their brand. It further helps companies to make strategic amendments to forward their business. Now that we are talking about social […]

Online Reviews are Today’s Mouth of Word Publicity [Infographic]

April 1st, 2019   |   Opinion Mining   |  

Online Reviews are Today’s Mouth of Word Publicity [Infographic]

Every customer is a critic, especially when it is a lot easier for them to voice out their opinions online. In this new age run by technology, online reviews can help and harm businesses, of all types and sizes, severely. Digital is the new marketing strategy for businesses, but this not at all undermines the […]