Image Editing For Online Store: Best Strategy to Convert Visitors into Customers
Posted by: Ritesh Sanghani | Posted on: November 6th, 2014
When a potential buyer comes to your website, s/he might be looking for a product that is high quality.
To make sure that the quality of the product is good, they might want to see the photograph in detail, from several angles and by zooming in and out. The buyer may observe the finer details like the finish of the embroidery, the quality of liner stitched inside a bag, the quality of zipper and the zip handle etc. After zooming in and keenly observing the product, the buyer decides that it seems to be of good quality and places an order, else you lose a customer.
This customer behavior demonstrates that product image editing for online store, is the best business communication strategy and can ring in sales.
Image editing and retouching:
To make your products look better and give your website a professional feel.
Product images on an online retail portal are the best mode of business communication. Good images bring you customers and increase your sales, while bad images increase the bounce rate of your website as your website does not look professional and visitors who come to your site do not like the images you have kept. You might be losing out potential customers due to bad images that make your site look unreliable.
Image Retouching / Resizing:
It is very important to click the best photographs from different angles and with great detailing for your online retail shop. However, an ‘as clicked photograph’ might not be good enough to be viewed in such great detail. As a result Image retouching / Resizing & Cropping and photo editing becomes vital to give the buyer a satisfactory view of a product.
Image retouching, and editing involves a wide range of activities like – background removal, adjusting brightness and sharpness of an image, making colors look richer, clean image outlines, cropping and resizing images to look uniform, resizing images for thumbnail display, removing blemishes and wrinkles from models who sport the product, etc.
As online buying has become very popular, many brands and businesses are now going online. They are investing money in creating beautiful websites with good user interface. However the images of products that are displayed for sale are the most important. Image retouching and enhancement services are popularly outsourced, by online retail outlets selling, fashion accessories, jewelry, cosmetic products, home furnishing and home decor items etc. image enhancement is not just popular for online product sale, it is also used by professionals, like interior designers, fashion designers, beauticians etc to sell their services.
These professionals and retailers are placing the best photographs and product displays on their stores and giving tough competition to each other in attracting and earning customers.
Hi-Tech BPO has a vast experience of providing image editing and retouching services for online retail outlets and eCommerce websites. Image editors at the company can convert very ordinary looking photographs into stunning images that can lure any visitor into buying the product.